Lead generation is a marketing strategy where businesses use tools and strategies to attract potential customers. These tools may include websites, social media pages, email lists, videos, and/or etc.
Who are you?
Firstly, identify what type of business you have. You should know if you’re selling products or services. If you sell products, you need to find out how people buy them. Do they go online? Are they going to brick-and-mortar stores? How do they make their purchases? Once you know these things, you can start generating leads. Same thing if you sell services: how do people search and find those types of services you’re providing?
Who’s Your Ideal Audience?
Get familiar with who your ideal clients or community are. You want to find out what they like, what their interests are, what kind of products they use, and how they consume information. After understanding your audience, you need to create content that fits their lifestyle. If your audience likes watching movies, then you should create content that is entertaining and informative. If they like reading books, then you should create articles that are educational and interesting. This knowledge will allow you to better focus your content so it’s relevant to your ideal audience.
Successful businesses identify and solve their community’s pain points. From apps that help people order groceries for convenience and time efficiency, companies that educate people on safety practices, or how-to videos on do-it-yourself solutions to everyday problems, there are people who need what’s offered by those businesses or individuals. Create content that helps solve those problems. When the right people find your content, they should want to contact you if they connect with your content.
Give something away for free. This could be a contest, giveaway, a promotion, or information that benefits your intended audience. These are great because they often don’t cost anything to run. You’ll only gain leads this way if people enter their information to receive the content. Collecting this contact information with opt-in forms for newsletters or etc. are simple ways to connect better with your audience. Be sure to offer opt-out options with each email so you don’t overwhelm those who no longer wish to connect. Having an enthusiastic audience that values your content is always better for creating that type of connection you wish to build so this is our recommendation for best practices. People love getting free stuff!
Promotion includes things like advertising, social media, and word-of-mouth. Advertising is where you promote your product to people directly. Social media is where you share your product with others indirectly. Word-of-mouth is where you tell others about your product. You can target your audience based on specific criteria: location, demographics, typical habits, or any other identifiers you’ve identified above. For example, you might say, “If you live in New York City, we’d love to talk to you about ____.” Adding keywords of their interest, pain-points, solutions they are likely seeking, and etc.